Episodes
Friday Sep 10, 2021
Tools for Sales Reporting
Friday Sep 10, 2021
Friday Sep 10, 2021
Every agency owner wants to increase the number of clients they are working with. After all, greater profitability is the overall goal. But how do you go about doing that? The answer lies in the information that is available to you.
In this episode of The Agency Blueprint, I discuss why gathering information and communication are the cornerstones for a successful agency. I also share four tools to help you gather, present, and communicate information across your teams. If you'd like to learn some tips to improve communication and sales reporting in your agency, jump right into the podcast!
The Key Questions:
- What is the clear distinction between marketing and sales? (0:38)
- Why should there be clear communication between your marketing and sales team if you have segmented teams? (1:47)
- What are the most important KPIs to consider? (2:35)
What You'll Discover:
- Four tools that will help you gather, present, and communicate information (2:35)
- The important role a CRM plays in managing your sales operations (5:18)
- Why listening to your clients' questions is critical during the sales conversation (11:12)
Friday Sep 03, 2021
Agency Sales Cycle
Friday Sep 03, 2021
Friday Sep 03, 2021
70% of agencies average getting between one to three new clients per month. There are lots of different components that feed into that number, such as generating leads, establishing urgency, and price. But one of the most important components that’s missed is a long sales cycle.
In this episode of The Agency Blueprint, I talk about why you need to consider your agency's sales cycle when planning and projecting your revenue. I also provide insight into what it's like to work with enterprise-sized companies versus small-to-medium-sized companies. Tune in to discover how you should pick your clients so that you're setting up your agency for success.
The Key Questions:
- What should agencies consider before working with an enterprise-sized business? (2:53)
- What is the number question every agency should ask themselves before choosing a client? (7:10)
- What is the typical sales cycle when you work with enterprise-sized businesses? (7:41)
What You'll Discover:
- All the hurdles you need to get through when you work with an enterprise-sized business (3:36)
- The advantages of working with small-to-medium companies (7:56)
- How the clients you work with have a significant impact on your agency's sales cycle. (11:02)
Friday Jun 25, 2021
Utilizing Data
Friday Jun 25, 2021
Friday Jun 25, 2021
Utilizing analytical data is prime to finding new paths from new insights using historical data.
In this episode, Robert Patin talks about how you can discover actionable insights using your agency’s existing data to help you make informed decisions based on data.
Data-driven decisions that will ultimately scale your business in ways you were not able to in the past.
Friday Jun 18, 2021
Offering What Your Clients Need
Friday Jun 18, 2021
Friday Jun 18, 2021
Building long-term, exceptional value client relationships is pivotal to your agency's success.
Establishing these relationships can often prove difficult, mainly when negative client behaviors drive the working relationship.
In this episode, Robert Patin shares valuable advice for agency owners to position the dynamic of the agency-client relationship in a way that works with and not against the goal.
Friday Jun 11, 2021
Raising Your Profile with Charlotte Ellis Maldari
Friday Jun 11, 2021
Friday Jun 11, 2021
In this episode, Robert Patin speaks with Charlotte Maldri, founder of Kafeen. Charlotte helps design agencies to create and implement marketing activities that generate new business.
Both share valuable expert insights for marketing strategies that give agencies bulletproof tools to power agencies to the next level.
Here are a couple good reads by Kafeen.
How to win new business when you can't show your client work
How to get data when your client won’t cooperate.
38 Results To Ask Your Client For When Writing An Effectiveness Award Entry
Links
Email: charlotte@kaffeen.club
Friday Jun 04, 2021
Agency Sales Tools
Friday Jun 04, 2021
Friday Jun 04, 2021
In this episode, Robert Patin dives deep into ways to scale your sales operations using the proper tools. Learn how you can remove constant challenges in your day-to-day sales processes and refocus your efforts on unlocking additional revenue for your agency.
- CRMs
- Email & Outreach Automation
- Capabilities Deck
- Sales Budget Formats or standard pricing
- Proposal System
Wednesday May 26, 2021
Lead Nurture & Client Chun with Shaun Clark
Wednesday May 26, 2021
Wednesday May 26, 2021
In this episode, Robert interviews Shaun Clark and we talk about next-level automation that helps thriving Agencies & Marketers grow.
Join Shaun Clark, co-founder, and CEO of HighLevel, as he shares with us all in one tool, "HighLevel," to help CAPTURE, NURTURE AND CLOSE new leads all in one platform.
I hope that you are ready to nurture your leads into one platform agency customers.
Links:
Email: shaun@gohighlevel.com
Friday May 21, 2021
Value Proposition
Friday May 21, 2021
Friday May 21, 2021
In this episode, Robert Patin steps you through four proven components to building a robust sales value proposition.
You can use these four complex components to create a powerful value proposition by connecting your services to your prospects' problems.
Implement these components into your sales value proposition and start flushing your sales pipeline.
- Niche
- Connect
- Trust
- Differentiation
Friday May 14, 2021
Getting the Price Right with Sara Dunn
Friday May 14, 2021
Friday May 14, 2021
In this episode we discuss the importance on Niching and how It has far reaching effect.
Sara Dunn the founder and owner of 11web.com and Saradoesseo.com. She has an interesting story of agency ownership, that I found to be inspiration and intriguing. As entrepreneurs we all have meandering journeys that hopefully get us to where we want to be. This is exactly what happened with Sara.
She started her agency, wanted to niche to help a specific industry with specialized services but didn’t know how. She reviews what her journey was like and how it affected her agency.
Links:
Email: sara@11web.com
Friday May 07, 2021
Your Least Favorite Topic
Friday May 07, 2021
Friday May 07, 2021
One of the most disliked activities but one of the most important.
The decision derived from time entries have aided agencies to vastly increase profits, and provide the owner with the ability to disconnect from the business.
Other Areas that are Affected:
- Scope Creep
- Reporting
- Pricing
- Process
- Accountability
- Transparency
- Team Engagement
Don't let your agency continue flying blind without this information.